About Dofollow and Nofollow Links and Their Impact on SEO - By Invesroc

Whenever we talk about search engine optimization, some of the common words we hear very often are noindex, doindex, nofollow, dofollow, meta robots, and so on. All these words are equally important in SEO books.

One of the most widely performed searches on google search engines related to dofollow nofollow is backlink searches. There are 2 (two) kinds of backlinks, namely Dofollow Backlinks and Nofollow Backlinks . And both will be the main discussion in this article because they have different impacts on blog SEO.

In this post I will explain about Nofollow and Dofollow. Especially for beginners who are new to SEO or those of you who are still not clear about what Nofollow or dofollow is, and hope that this post will be useful. Where previously, I have also explained in detail about the values ​​of nofollow, noopener and noreferrer .

Do you know?
Nofollow is an HTML attribute value used to instruct search engine bots that hyperlinks should not affect the target link's ranking in the search engine index. This is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring. This is a concept introduced by Matt Cutts and Jason Shellen in 2005.


What is the Difference between NoFollow & Dofollow

The following is a brief explanation of the value of attr rel links nofollow and dofollow links

1. DoFollow Links.

DoFollow is the value of the rel attribute that allows search engine bots to follow a link and reach the web page that the link is pointing to. DoFollow links are not only followed by visitors when the link is clicked, but search engine robots will also follow. In the DoFollow link, there is a transfer of SEO value or there is an SEO value (link equity or link juice) that is passed from one web page to another web page or website.

There are two advantages to DoFollow links. The blog will get traffic when someone clicks on the link and there is also a transfer of SEO value. For example, your blog gets a backlink from a website that has high traffic and high authority, it is very likely that your blog also gets a lot of traffic and ranking in the SERP will also go up.

For dofollow link types, you don't need to add any rails or tags. That way, the link has become dofollow. Example
<a href="https://invesroc.blogspot.com/">god plokis</a>

2. No Follow links.

Unlike DoFollow, NoFollow is the value of the rel attribute that instructs search engine robots not to follow the link. In the NoFollow link, there is no transfer of value (link equity or link juice). NoFollow links are only used by people to go to the web page that the link is pointing to.


If your website gets NoFollow backlinks from other websites, your website does not get link juice. However, NoFollow backlinks are still useful by bringing in traffic if they come from websites that have large traffic. Likewise, if you create an external link to a website with poor authority or a website that is less trusted, using the NoFollow value will not damage your blog.

When and how is the rail NoFollow value used?
The nofollow value should be used in certain situations, the NoFollow value can be used, for example you create an internal link that leads to your profile page (eg blospot profile etc.), or:
  • You create an external link that goes to a website that has low authority, 
  • You create an external link but don't want to transfer the SEO value (link juice) or 
  • You create external links that lead to irrelevant web pages.
Recently Google said that they will still count nofollow links as outbound links in terms of page rank distribution. But again it also depends on where the nofollow link is placed. Placing nofollow links at the bottom (comments column) of the page has the least impact, and when placed at the top of the page, it has a positive effect on the blog (for example, if it is in an article, sidebar widget or menu).

Nofollow links are very easy to identify because they have special attributes or there is an addition of rails after the link.

For example:
<a href="https://invesroc.blogspot.com/ rel="nofollow">god plokis</a>

2.1 Types of Nofollow

There are two types of nofollow links that we can find on the website, namely:

1. Meta Robot Tags
<meta name = "robots" content = "nofollow" />
It tells bots/crawlers/spiders not to follow links on full pages.

2. Attribute Link

<a href="https://invesroc.blogspot.com/" rel="nofollow">
This tells search engines not to count links

Conclusion

To distinguish the nofollow and dofollow tags, it can be seen from the addition of a value or "rel". In dofollow links, the anchor text that is created does not have a rel attribute that follows the link, while nofollow is very clearly visible in the "rel" value that follows the link.

Other recommended reading articles for you about SEO Optimization


This is a brief but concise explanation of the value and difference between Nofollow and Dofollow links and the consequences for SEO By Invesroc. thank you

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